One dollar!


 

Some light Sunday morning reading

Reading the newspaper just isn’t what it used to be. I get the Sunday Chicago Tribune and it’s very thin now. I remember when it was two inches thick. Now, every section contains fewer articles. I used to spend at least four hours reading the paper on Sundays. Now, there’s not much left to it. And most of the stories I read, I discover that I have already read them on the Internet the previous day. Even the sales inserts are very skimpy. So I was surprised to see that Dollar Tree had a sale insert today. Was the Tribune so desperate for advertising dollars that they reduced their advertising rates to attract dollar stores? But why would Dollar Tree, or any dollar store, have to advertise when all their products are sold for one dollar? Why do they need to advertise at all? What’s the point? Won’t everything still cost one dollar even with the sale? If they reduced the price to 99 cents, they couldn’t call themselves a dollar store! So I inspected the sales paper and … everything costs one dollar!

Buy whatever you want! For just one dollar!

David Diego Rodríguez, Ph.D.
1
  1. SJR

    All the newspapers are dying. The one I grew up with is already gone and its competitor is on its way out. Within a few years actual newspapers will cease to exist, save for a few national ones. There will only be online versions and they will charge for those. Reading is becoming less and less valued and we only have ourselves to blame.

    Reply

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