Sometimes we read Spanish texts in Spanish class. Often, the historical time period is referred to as siglo XX, pronounced siglo veinte in Spanish, which means twentieth century. Usually, they read, “siglo dos equis.” Some students actually think the text is referring to Dos Equis the Mexican beer! Thus, I learn about their weekend extra-curricular activities. Rarely do the students read the phrase correctly. Maybe I’m too literal when I read a text, but I never even thought of Dos Equis beer whenever I saw siglo XX. I really read it as the Roman numeral 20. And I love beer!
Anyway, this got me to thinking about Dos Equis beer a lot. But I managed to refrain myself from drinking any. And now they have a Dos Equis commercial that they play during the Ten O’Clock News that always makes me laugh. They show an obviously macho machísimo man who I like to think is obviously Mexican. They show him walking into a pool hall, surfing under a huge wave, and surrounded, of course, by several señoritas, implying that he’s a lady’s man. Then the narrator says: “He’s been known to cure narcolepsy just by walking into a room. His donor donation card also lists his beard. He’s a lover not a fighter. But he’s also a fighter so don’t get any ideas. He is … the World’s Most Interesting Man.”
Then this macho machísimo man says with a thick, yet virulent, Mexican accent, “I rarely drink beer. But when I do, I drink Dos Equis. Stay thirsty, my friends.” I mean this guy makes being Mexican look cool! Some of my Spanish students mentioned this commercial to me because they also thought this guy was really cool. I can only hope to someday be half as cool as his beard!