He’s tireless. And that’s what makes him a great salesman. He stands on the corner of 103rd Street and Western Avenue perpetually waving his $5 Hot ‘n’ Ready Pizza sign. He wears a baseball cap over his gray hair, but he’s much more energetic than his age would indicate. He’s effective because he makes eye contact with potential customers driving by. I’ve bought a few pizzas because of him. My sons see him and immediately want me go into the mini strip mall parking lot as the sign guy points the way. Whenever he’s not there, his younger substitutes aren’t as effective or as tireless as the sign guy. One day as I drove past Little Caesar’s, I missed him when I didn’t see him out there hawking pizzas. But then, as I drove past 103rd Street and Kedzie Avenue, I saw the sign guy holding a different sign and directing future customers into the gas station on the corner!